Full 2008 BMW 1 Series Review
What's New for 2008
The 1 Series is BMW's all-new entry-level car available in coupe and convertible body styles.
Introduction
Few brands have grown more than BMW in the past 25 years. That growth can be seen in their sales figures and the vehicles themselves. Today's 335i is larger than 1986's 535i, for instance, and it certainly sells in much greater volumes. This trend toward bigger and heavier has altered the brand's lineup to the point that there's now room for a cheaper, smaller entry-level car. Stepping boldly into the gap is the 2008 BMW 1 Series.
The 1 Series already debuted in Europe earlier this decade as a four-door hatchback, but that body style's limited appeal to American shoppers prevented its journey across the pond. With the introduction of new coupe and convertible body styles, however, BMW believes the timing is right for a small car revival.
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